Tsquared consulting is a small, selective, and rapidly growing team united by a mission to bring about a paradigm shift in customer & consumer insights (and beyond!)
We believe that uniting diverse perspectives is key to solving important problems. Our team brings together economists, marketers, consumer insights experts, statisticians, psychologists, political scientists, actuaries, mathematicians, sociologists, and more.
Ms Caroline Thibodeau is COO & Co-Founder of Tsquared Consulting Partners. She is primarily involved in combining smart data technologies, human creativity, and the right skill sets to solve important challenges in marketing, consumer insights, reputation management, strategy, and beyond. Prior to co-founding Tsquared Consulting Partners, Ms Thibodeau oversaw consulting engagements at FirstSight Group (USA), a boutique management consulting firm established by professor Daniel Diermeier, now dean of the Harris School of Public Policy, University of Chicago, USA.
Caroline holds a M.Sc. in applied economics from HEC Montreal (Canada) and a bachelor’s degree in business administration with a specialization in international business management from Laval University (Canada). She also studied marketing and finance at the Audencia School of Management (France).
Dr. Mathieu Trepanier is CEO & Co-Founder of Tsquared Consulting Partners. He is a regular guest lecturer at INSEAD (France) in both the MBA and HCILP programmes on topics related to digital insights and reputation leadership. He collaborates on a number of research projects in the fields of computation linguistics, behavioural finance, and strategy. Mathieu is also an associate researcher at the Swiss Institute for International Economics and Applied Economic Research at the University of St.Gallen (Switzerland). He holds a Ph.D. in managerial economics and strategy from the Kellogg School of Management, Northwestern University (USA), a M.Sc. in applied economics from HEC Montréal (Canada) and a bachelor’s from Laval University (Canada). He also studied finance at Audencia School of Management (France).