At Tsquared, we offer consumer and customer insights that leverage the world’s largest behavioral database together with next-generation data analysis techniques. These tools allow us to uncover deep relationships, explicit and implicit, between people, their behaviors, and brands, delivering nothing less than a revolution in consumer insights.
Relying on social media for consumer insights results in biased, unrepresentative samples, while the insights offered by traditional textual analysis tend to be limited to buzz, word association, sentiment, and connections that users make explicitly. Our approach avoids these pitfalls.
Our consumer insights are based on non-intrusive observation of a wide range of online activity that includes search, geolocation and social media. This data is then analyzed using advanced signal processing algorithms that not only discover implicit and nonlinear relationships between topics, but also identify relationship clusters that add up to a behavioral topography of entire markets.
The large sample size – billions of data points – and high sensitivity of this approach make it possible to gain accurate insights about narrowly-defined consumer segments – key characteristics, likes and dislikes, attitudes, emotions, media habits, brand and category usage, and much more. The many applications cover:
- Product Launch Analysis
- Brand & Market Tracking
- Predictive Analysis
- & more …
The broad and unbiased nature of the data collection, combined with the availability of back data, enable us to support highly-relevant research with fast turnaround times, as well as iterative or exploratory approaches.
Contact us directly for more information on our consumer and customer insight services.